Remember, it must be somewhere between 10 and 30 seconds long, and the file size can’t exceed 1 MB. Your Amazon audio ad needs both an audio file and a companion banner for when your ads run on devices like FireTV. Provide an Audio File and Companion Banner A consultant will be in touch to discuss your campaign in more detail.Įven if you can’t access Amazon audio ads for your marketing right now, there’s always a chance that Amazon will introduce a more flexible pricing structure in the future. If you’re OK with the budget requirements, input your company contact details and provide a summary of your marketing needs. Remember, if you want to spend less than $15,000 per month, you can’t launch a custom audio ad campaign. Select which country you want to advertise in and choose your monthly budget. To get going, simply click the “Get Started” link on the audio ads page. They can help you plan, optimize, and launch your audio ad campaigns based on your budget and marketing goals. Next, reach out to an Amazon ad consultant. Be clear on what you need from your Amazon audio ad before you go live. Why? Because it gives you some creative direction, which you’ll need to write a great script and create compelling visuals to accompany it. Understand Your Own Goalsīefore you sign up, set out your goals. Ready to try Amazon audio ads? Great! Let’s break down the steps involved. Although you don’t need to sell through Amazon to create an ad, you might find Amazon audio ads make more sense if you’re already an Amazon seller and want to direct people to buy from your store. Do you plan on using any other Amazon advertising product? The ads might work best when used alongside other Amazon marketing tools to build a stronger, more cohesive presence on the platform.įinally, think about your brand. Next, think about your overall marketing strategy. $15,000 per month is pretty steep, so small or niche businesses might find the cost isn’t justified. Who Should Use Amazon Audio Ads?Ĭan any business use Amazon audio ads? Sure.Īre these ads suitable for every business, though? No.įor starters, consider your budget. In a hugely competitive marketplace, Amazon audio ads may give you an edge over your rivals. The best part, though? You’re engaging with audiences in a creative, exciting new way.
How to use amazon audible free#
According to Amazon, 68 percent of Americans rely on free streaming subscriptions, so there’s surely an audience for your campaigns. Secondly, ad-supported streaming subscriptions aren’t going anywhere any time soon. The Amazon Echo is America’s most popular smart speaker, for one thing, and as I’ve mentioned, there are over 55 million Amazon music subscribers and counting! Why Should You Use Amazon Audio Ads?Īudio ads are nothing new, but there are two main reasons why Amazon’s audio ads may be worth a try.įirst, think about the potential reach. However, according to Amazon, the average minimum budget is about $25,000 per month, so you might want to bear this in mind. You need to spend at least $15,000 per month on Amazon audio ads to use the service. How much do these ads cost? Well, Amazon charges for audio ads on a cost-per-thousand-impressions (CPM) basis, so you pay each time a thousand people see your ad. Listeners can tune in through their Echo devices, or they’ll hear your ad when they use the Amazon Music app on Android, FireTV, and iOS. You can’t choose your slot preference, but there’s great reach available anyway. You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses. They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product. Think of Amazon audio ads like radio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. Well, you can, and it’s all thanks to Amazon audio ads. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there.
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